TECHNOLOGICAL ENVIRONMENT
It includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating the business.
TECHNOLOGICAL IMPROVEMENTS IN COMMUNICATION INDUSTRY
EXAMPLES OF TECHNOLOGICAL IMPROVEMENTS
1. Because of technological advancement, it has become
possible to book railway and air tickets through internet.
2. Online buying & selling of goods & services.
INDIAN RAILWAYS
ONLINE BUYING & SELLING OF GOODS & SERVICES
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