The social environment of business includes the social forces like:
1. Customs and Traditions
2. Social Trends
3. Society's expectations from business
4. ValuesExamples on Social Environment
- Health & fitness trends have created the demand for diet products like Diet coke , Low calorie food & demand for mineral water. This trend has reduced the business of tobacco products, liquor etc.
LATEST FOOD HABITS
REDUCTION IN DEMAND OF COLA
Pesticides found in coca cola reduced its demand & affected business of soft drinks.It started the trend for juices & other energy drinks.
CUSTOMS & TRADITIONS AFFECTING BUSINESS
Band, Baaja, Business
Planners, chocolatiers and even software makers are
cashing on Indian weddings.
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